Technology

59296 readers

4266 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

619

YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

234 comments fedilink hide all child comments

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

you are viewing a single comment's thread
view the rest of the comments

[–] Max_P@lemmy.max-p.me 6 points 5 months ago (1 children)

That could also make them okay with those existing, since they'll now play ads. Third party clients wouldn't be such a threat anymore to their bottomline, and people can get the privacy benefits of going through those proxies.

[–] doodledup@lemmy.world 2 points 5 months ago

people can get the privacy benefits of going through those proxies.

Exactly. This is why it will still be a threat to data hungry Google.