this post was submitted on 13 Jun 2024
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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)
submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
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  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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[–] DudeImMacGyver@sh.itjust.works 54 points 5 months ago (1 children)

It does matter because it inspires newer platforms that aren't as shitty like Lemmy, PixelFed, Mbin, and PeerTube.

[–] skulblaka@startrek.website 22 points 5 months ago (2 children)

We're about to have a great big shattering of the internet and I'm all for it. Collating the pieces will be a pain in the ass for a couple years but some handful of nerds out there blessed by the spirit of Ritchie will create a tool for it, and what's left of our world will be a better place for it.

[–] Leg@lemmy.world 8 points 5 months ago (1 children)

This one's on my bingo card.

[–] mjhelto@lemm.ee 4 points 4 months ago

Question, if a square on your bingo card is titled, "collapse of society," can I still use it for this?

[–] Moorshou@lemmy.zip 3 points 4 months ago* (last edited 4 months ago)

I've been just recommending Lemmy out there as the new internet, which us what this feels like to me, IS like the old internet again!