Coffee

8422 readers

24 users here now

☕ - The hot beverage that powers the world!

Coffee gadgets - It's always great to learn about new gadgets. Please share your favorite hardware or full setups. It might inspire newcomers to experiment!

Local businesses - Please promote your local businesses. If you are not the owner of the business you are promoting, kindly ask the owner if it's okay. It would be great if the business has a physical store to include an exterior or interior shot.

founded 1 year ago

MODERATORS

martijn@lemmy.world

dannoffs@lemmy.sdf.org

Xariphon@kbin.social

Supermarket coffee marketing is getting… intense (rblind.com)

submitted 5 months ago by MostlyBlindGamer@rblind.com to c/coffee@lemmy.world

34 comments fedilink hide all child comments

With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.

Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.

I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.

How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?

you are viewing a single comment's thread
view the rest of the comments

[–] bigmclargehuge@lemmy.world 8 points 5 months ago (3 children)

Is 100% robusta a bad thing? I tried a robusta on a whim and loved it to the point I don't brew arabica at home. Is this some sort of feaux pas?

[–] MostlyBlindGamer@rblind.com 9 points 5 months ago

Bad? Who’s to say. Specialty coffee is 100% Arabica and Arabica is more expensive to source, so, regardless of preference, I’m surprised by “100% the cheap stuff” marketing.

[–] billybong@lemmynsfw.com 1 points 5 months ago (1 children)

My issue is that it has about double the caffeine content.

[–] bigmclargehuge@lemmy.world 1 points 5 months ago

Yeah this is the one big downside I've noticed. I've been doing cold brew and basically have to water it down to nothing in order to not vibrate out of my socks. Shame because the flavour is just exactly what I want out of coffee.

[–] fritobugger2017@lemmy.world 0 points 5 months ago

The specialty robusta niche is growing since it is easier to grow. I've not tried any of it yet.