this post was submitted on 05 Jul 2024
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[–] TachyonTele@lemm.ee 12 points 4 months ago (1 children)

astroturfing.
noun
The disguising of an orchestrated campaign as a "grass-roots" event – i.e., a spontaneous upwelling of public opinion.

What your describing is just a major studio selling IP. It has nothing to do with astroturfing.

[–] SchmidtGenetics@lemmy.world -3 points 4 months ago* (last edited 4 months ago) (1 children)

It’s the prominent female role during a time of corporations trying to be more accepting, while sometimes going too far.

Astroturfing may not quite be the right term, but Sony definitely had a little agenda while pushing the marketing of this particular IP.

[–] TachyonTele@lemm.ee 2 points 4 months ago (1 children)

Oh my God! Not a female character! And in her own story!!

Quick shield my paper thin fragility!

[–] SchmidtGenetics@lemmy.world -3 points 4 months ago (1 children)

Some people feel this being shoved down the throats of the public (hence the astroturfing), no different than the wave of zombies, wave of pirates, wave of X, wave of Y. They are all overdone, and everyone is trying to eat of the public opinion/market. They aren’t doing it for the right reasons, they are doing it for profit. THATS the issue.

Where are the donations to woman’s rights organizations? They don’t handle it right.