In fairness, the word meme has been watered down so much that it could be applied to any post whatsoever, and you'd find people willing to argue that is was valid, even if the post was text only and a dry as fuck essay about soil sampling.

It has been a relatively long time since "meme" had a real meaning in colloquial usage. When it started to be used for any text-over-image, the slide into meaninglessness was already going on.

Now, it applies to any screenshot of text, and you'll have arguments for that, despite it being essentially opposite not only the original meaning, but the early uses of the word for internet purposes.

Hell, it's been a while since templates were even mandatory to call something a meme.

Now, it's my opinion that the whole thing is stupid, and there really does need to be some degree of resistance to a word becoming meaningless in comparison to other words, but I'm one old fuck pissing into the wind with that. At this point, a meme has become any image post at all, and it's sliding further.