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EXCLUSIVE: Lenovo is working on a Windows PC gaming handheld called the 'Legion Go'
(www.windowscentral.com)
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You're close, just a couple of years off.
It became increasingly more and more of a thing since Doom. That game brought a lot to the forefront, including 3D, PC gaming and online play.
The push on all three fronts started from there, and idsoft really rode the wave with the releases of Quake 1-3. Especially around the release of Quake 1 and the eSports competitions surrounding that game, there was a lot of what is now standard in conventional PC gaming culture.
GPU marketing was every bit as edgy as the games that hardware was made to run. You had 3dfx's Voodoo, ATIs Rage, Nvidia RIVA TNT, the GeForce series, and that's not even considering the artwork on these marketing boxes.