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this post was submitted on 24 Jul 2024
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It's like when one of your favorite tracks from an album gets used in a commercial.
It's cool but also sucks.
Like when Plastina Mosh's "Supercombo Electronico" got used in like a Verizon commercial.
Haha, how about when Run The Jewels got picked up for use in Cadillac commercials? Their lyrics are hilarious and subversive, so it's weird as hell to see it in a bougie car commercial. Killer Mike and El-P have to get paid I guess but it was kind of surreal seeing them become big because I'd been a fan of both independently over 20 years ago. Been listening to El-P's stuff since the first Cannibal Ox album with KM not too long after that.
Knowing those two, they probably love the irony of a corporation paying money to use RTJ's anti-capitalistic, transgressive songs in an ad, let alone a brand like Cadillac.
But hey, it's "ju$t" money
https://en.m.wikipedia.org/wiki/Recuperation_(politics)
I'd like to think they are smart enough to not be happy about their transgressive ideas being recuperated.
That's a good point. I'm familiar with the concept, but didn't realize it had been formalized so distinctly, so I suppose you're right.
It's interesting, though, because one would think that's there's always going to be a balancing act between wanting to make your message more well known and wanting to keep it unadulterated.
That's a DJ Shadow track featuring Run The Jewels.
For obvious reasons only the music is used.
True. Oddly enough I've been a DJ Shadow fan since discovering Endtroducing in the late 90s
Also RTJ's stuff has been featured in other commercials.
You got it, Betty.
(That's a deep cut user avatar, Betty)
Eeeeeeevill Betty
Any brand willing to risk it for the biscuit by using Skullgrid in an advert is ok by me.
Band I love gets money, brand gets... confused public?
Microsoft blasting "Cherry Lips" was surreal.
Some stupid bastards used "Blitzkrieg Bop."
Marketing robots must open Genius.com and search for any chorus with the word go.
... an uncomfortable number of years ago the US Marines used a Godsmack song that I was only mostly sure wasn't "Sick Of Life."
I always feel old when they're playing Ramones over the loudspeakers at the grocery store.
Been there. Walking through Publix, looking at the wall of bread, surprised I like the muzak for once. "But I won't cry for yesterday, there's an ordinary world, somehow I have to OH NOOOO"
There's a cover of Aerosmith's Dream On that's sung by a scandinavian performer in that rich, deep, lush way you expect, and it sounds beautiful.
https://youtu.be/nAoCHQkQLGc
It's the typical "take a rock song and slow it down for a solo" thing they do with every song on those amateur-with-celebrity-judges talent shows, but it sounds actually natural and real instead of this generation's Aguilaran Vocal Gymnastics. But she only did it for the commercial.
I just love hearing the recent sonic commercials because at the end you can hear the unmistakable voice of Marc Rebillet (Loop Daddy) for a fraction of a second saying “wanna live free” and I get so happy knowing his music wasn’t tarnished by commercialism, but he likely made bank of that 1 second line.