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Some subreddits could be paywalled, hints Reddit CEO (9to5mac.com)

submitted 3 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

He suggested that the company might experiment with paywalled subreddits as it looks to monetize new features. “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

This is another move likely to anger Redditors. While the platform is a commercial enterprise, its value derives almost entirely from freely offered user content. That means Redditors feel at least some sense of ownership in a community endeavour, so the company needs to tread carefully when it comes to monetization at user expense.

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[–] circuscritic@lemmy.ca 4 points 3 months ago* (last edited 3 months ago)

Really this just sounds like YT membership, allowing users to create subscriptions for premium/special content e.g. gambling picks, porn, etc.

If that's all it was intended to be, it could have been an actually useful and not intrusive monetization strategy....5 years ago.

Even if that's how the feature gets rolled out now, unless it's an unmitigated disaster, I don't see them being capable of not overplaying their hand.

They will assume that because some users are willing to pay for private porn content, or gambling pick subreddits, that of course most users must also be willing to pay for cat photos and memes.

Personally, I am all for it. I am for Reddit making the worst choices possible and speed running their decline. Mostly, I would like a user exodus that results in Lemmy finally getting growth in a lot of their more niche communities that still keep me using Reddit on occasion.