You're right, and I think there might be additional health benefits from adding it in, too!

I confess my comment wasn't my real opinion, but I'm sure that's what my grandmother would have said. She was always very concerned with appearances.

My actual answer: I have spent time in Dixie and drank a fair bit of chicory coffee. At that time I also smoked like a chimney so I wonder now how much I was able to smell and taste much of anything back then. I liked it fine but it was never my favorite go-to.

Since I quit smoking and live a generally more healthy life I find I have become a bit of a purist. I like my coffee to be coffee, as there is so much variety just within coffee that adding in other things seems to complicate the issue beyond what I'm willing to deal with.

But again, no shade at anyone who likes it.