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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 4 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

458 comments fedilink hide all child comments

YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] helenslunch@feddit.nl 24 points 4 months ago (2 children)

Eh, I dunno if I'd say they're "losing".

I've certainly noticed disruptions on every platform except GrayJay. LibreTube stopped working for several months for me.

Certainly these interruptions could be enough for some users to abandon them.

[–] BleatingZombie@lemmy.world 9 points 4 months ago (2 children)

I agree with you, but you can also think about it as a one sided battle where youtube keeps shooting themselves in the foot

[–] helenslunch@feddit.nl 3 points 4 months ago (2 children)

youtube keeps shooting themselves in the foot

How are they doing that? Users who aren't watching ads have absolutely zero value to YouTube, and only cause increased use of their computing resources. If they leave, YT has lost absolutely nothing, and gained a decrease in energy use. Most likely these people won't leave YT altogether but just go back to watching ads or paying for premium, which is exactly the point.

Not saying I give a shit, that's just reality.

[–] darkkite@lemmy.ml 3 points 4 months ago (1 children)

absolutely zero value to YouTube this is not true. non-paying users will like, comment, share to others making the platform more popular. and if they're ads were less intrusive they would actually be more likely to be shown.

[–] helenslunch@feddit.nl 1 points 4 months ago (1 children)

You are grossly overestimating the value of your likes and comments.

[–] JamesFire@lemmy.world 3 points 4 months ago (2 children)

Maybe they are, but it's not "absolutely zero" like you said.

[–] darkkite@lemmy.ml 2 points 3 months ago

thanks. exactly my point

https://www.forbes.com/sites/ianshepherd/2024/08/21/cristiano-ronaldo-smashes-records-with-massive-youtube-channel-launch/

you can thank the non-paying youtube members who made post like this possible

[–] helenslunch@feddit.nl -1 points 3 months ago* (last edited 3 months ago)

Disagree. You're forgetting the part about consuming their resources.

[–] usualsuspect191@lemmy.ca 1 points 4 months ago

I'd argue they risk losing users who post links to their videos online. It's likely the same group who tend to use ad blockers are also the ones more likely to link a video online, so YouTube would miss out on all the non-adblock users clicking links and watching the videos that way.

[–] romamix@lemmy.ml 5 points 4 months ago

NewPipe/PipePipe and Freetube were affected for half a day max, these guys are super fast with the updates.