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EFF Says Mozilla's PPA is better than Google's Solution (www.fastcompany.com)

submitted 3 months ago* (last edited 3 months ago) by astro_ray@lemdro.id to c/firefox@lemmy.ml

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Mozilla’s system only measures the success rate of ads—it doesn’t help companies target those ads—and it’s less susceptible to abuse, EFF’s Lena Cohen told @FastCompany@flipboard.com. “It’s much more privacy-preserving than Google’s version of the same feature.”

https://mastodon.social/@eff/112922761259324925

Privacy experts say the new toggle is mostly harmless, but Firefox users saw it as a betrayal.

“They made this technology for advertisers, specifically,” says Jonah Aragon, founder of the Privacy Guides website. “There’s no direct benefit to the user in creating this. It’s software that only serves a party other than the user.”

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[–] Vincent@feddit.nl 1 points 2 months ago (1 children)

OK, fair enough, that was me allowing myself getting sidetracked. You still haven't answered the earlier question about what extra data PPA provides anyone, though. I'll leave it at that unless you can name one concrete piece of data.

[–] LWD@lemm.ee 0 points 2 months ago

The burden of evidence is on Mozilla to tell us exactly what data they are consuming, down to the byte. Otherwise, informed consent cannot be given.

And Mozilla should not be the thief of informed consent.