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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 4 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] Malfeasant@lemm.ee 1 points 3 months ago (1 children)

My ads aren't targeted, at least I don't think they are... I honestly don't notice what they are for most of the time, so that's a failure right there, they're not memorable - but when I do notice, they're for either trump or sports betting, two things which I have negative interest in...

[–] archomrade@midwest.social 0 points 3 months ago

If you put up any guards at all against data tracking, they get pretty bad pretty quick. They get skewed toward the one or two datapoints that you didn't shore up, so they think "huh, this user must really like phone games because they played doodlejump in 2016 and still has it installed on their phone". Or at least I think. My wife gets ads that are far more on-the-nose than I do, but she doesn't lock down her tracking data at all.

But I don't even like them trying to match me to ads, I don't want to incentivize their data collection practices.