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Threads spotted exploring ads, but says 'no immediate timeline' toward monetization
(techcrunch.com)
This is a most excellent place for technology news and articles.
I interpreted it as you don't heat the pot while the frog is still in the pond. You only apply heat slowly once the front is already in the pot.
Don't load up the ads until the users are already on Threads. Wait until they are active on Threads, then crank up the ads when it's more difficult for the users to leave.