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this post was submitted on 23 Aug 2024
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Technology
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Marvel Comics could make an account on any Mastodon server and make posts to promote an upcoming movie. That's a regular post, containing promotional material. What makes it an ad (or a sponsored post) in IG/Threads terms is to push such posts to users via targeting algorithms who didn't subscribe to Marvel Comics. Threads cannot do that via ActivityPub, so your Mastodon server cannot serve Threads ads.
Okay. Well I'm not that worried until I see where things are headed. I can see a lot of ways for things to go badly, but no point in borrowing trouble over it.
“Borrowing trouble” is a great phrase :D