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Not sure where the official announcement of this happened, but videos and discussions of the game are now finally allowed. The game is still invite-only, but expect to start seeing it all over the place now. Popular streamers are already jumping into it.
Having the game streamed by all these huge channels before it's even officially announced is kinda crazy. Everyone wants to play Valve's "secret game" of course, so it's free marketing. Pretty clever.
Valve doing their Valve thing.
So Valve specializes in controlling the rate of release?