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Peloton announces $95 “used equipment activation fee” (arstechnica.com)

submitted 4 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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Peloton is introducing a $95 "used equipment activation fee" for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
Peloton's hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.

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[–] bigkahuna1986@lemmy.ml 41 points 4 months ago (1 children)

flash the bike with an aftermarket software.

Not a phrase I'd ever thought I'd hear.

[–] anivia@lemmy.ml 1 points 4 months ago

Given how ebikes are becoming more popular every year, and all manufacturers are locking them down with canbus, you're gonna hear that phrase a lot in the future