Confirmed.

Big Sync fan here, because LJDawson actually listens to user feedback and implements good ideas.

Personally I'm a Sync Ultra subscriber because I value paying for the support and extra features, and don't mind compensating the app maker for making my Lemmy UX experience familiar and enjoyable.

However, and this is important, do not feel pressured to use an app because it is popular if something does not appeal to you (like the pricing, or paying to remove ads, for example). There are plenty of apps that are free or significantly cheaper, that remain ad free. All of them have merits.

Sync users alone can't fill the fediverse with the content that is required. We'd be extremely stupid to think we were anything more than just another fediverse user. Everyone's contribution is equally important.

Do it your way, or it's just another Reddit.