this post was submitted on 28 Aug 2024
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I mean, how do you typically hear about movies? I saw trailers for both at the last movie I was at, and Borderlands had a pretty big ad run.
I don't go to movies very often, but I might if I heard more about what is playing. Targeting ads at people already viewing them regularly seems unsustainable.
Although they are the ones who go to the cinema regularly. Targeting them at people who don't go seems a waste.
But if they stop going at any point then they stop hearing about it. Its a naturally shrinking demographic.
You need to reach out to new audiences to replace old ones. We need ads at locations and on platforms frequented by youth (under 30) to see good box office returns for obscure films.