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Everyone Watches TV with Subtitles Now. How’d That Happen?
(www.indiewire.com)
General discussion about movies and TV shows.
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I believe it's also psychological, it's easier to concentrate when there's written word matching the action. Our attention is diminished these days.
A striking example of how this trend is irreversible is japanese tv. You'll see words everywhere. It's used for emphasis but also the shows end up boring without them.