The company redefined AI as “Affectionate Intelligence,” revealing a belief that AI can foster a customer experience that is more caring, empathetic and attentive.

CEO Cho went on to explain the integral role played by the LG AI Brain, a powerful processing engine driven by LG’s large language model (LLM). Leveraging the company’s vast repository of user data, the AI Brain forecasts customers’ needs based on user-product interactions and contextual learning, performs advanced reasoning processes, and generates optimal solutions through orchestrating the actions of physical devices.

Source: https://www.lg.com/global/mobility/media-center/press-release/lg-presents-vision-with-ai-powered-innovations-at-lg-world-premiere

Now all their new TVs also come with AI image enhancement models. Fuck this new AI investment wave.