From my limited insight (only seeing it on the internet since this only exists in English) it seems to be a loose term to refer to many, but not all progressive societal movements that contradict the world view of the last few decades.

Examples: LGBTQIA+ culture (pride month / parade, featuring them in movies/books (this one isn't new but still apparently counts as woke), ...), new laws to require a certain percentage of [whatever, for example a company's employees] to be female / to be coloured, ...

Somehow apparently not included (correct me if I'm wrong, again, I only know this term from the internet): Women getting less children but working more, the fight for equality for women.

So far I've usually seen it in negative context, not always but often hostile.