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Advertisers plan to withdraw from Twitter in record numbers | CNN Business (www.cnn.com)

submitted 3 months ago* (last edited 3 months ago) by airportline@lemmy.ml to c/technology@lemmy.world

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[–] scytale@lemm.ee 199 points 3 months ago (3 children)

Plan? Just do it.

[–] Tylerdurdon@lemmy.world 120 points 3 months ago (4 children)

Money has been spent, budgets committed, etc. Think of it like steering a large ship. You may turn the wheel immediately, but the ship will take time to adjust it's course.

[–] Pechente@feddit.org 55 points 3 months ago

Yeah but it has also been 2 full years since he bought it

[–] chakan2@lemmy.world 29 points 3 months ago (1 children)

Ahh...the fortune 500 excuse...luckily those ships contain cash hordes that won't run out for decades to centuries.

[–] Tylerdurdon@lemmy.world 13 points 3 months ago

It takes time for approvals and the general clusterfuck of decision-making. I'm not defending it, just what I see.

[–] OsrsNeedsF2P@lemmy.ml 3 points 3 months ago (1 children)

Yes but also not really, they could just stop buying those ads

[–] Rampsquatch@sh.itjust.works 3 points 3 months ago

And if they already paid for a certain amount of ads? What if there is a contract and they are obligated to have their ads on the platform for a certain amount of time? There are any number of reasons why they can't just pull the plug , no matter how much they may or may not want to.

[–] Nollij@sopuli.xyz 20 points 3 months ago

Often there are contracts. Sometimes for a very long time, often multi-year. There are sometimes escape clauses (like a morality clause for a spokesperson), but these aren't easy to invoke.

I suspect many of them are up for annual review/renewal, when they can be terminated without penalty. It might also just be an attempt to get better terms.

[–] b161@lemmy.blahaj.zone 11 points 3 months ago (1 children)

Yup. Every company still on there is a Nazi brand. If they actually cared about that they’d pull their ads immediately.

[–] glitches_brew@lemmy.world 2 points 3 months ago

Is there a list of companies still showing ads there? I will gladly avoid them all.