Technology

60073 readers

2973 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago

MODERATORS

509

Advertisers plan to withdraw from Twitter in record numbers | CNN Business (www.cnn.com)

submitted 3 months ago* (last edited 3 months ago) by airportline@lemmy.ml to c/technology@lemmy.world

31 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] partial_accumen@lemmy.world 31 points 3 months ago (1 children)

Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content —

The 4% may represent lumpy pillow manufacturers, sellers of freeze dried survival food, random cryptocurrency products, and Trump 2024 flag/tshirt providers.

The spokesperson added that X’s “brand safety rate is on average 99%, as validated by DoubleVerify and Integral Ad Science,” companies that analyze the value of digital advertising placements.

"But that 1% remaining will have your products featured next to ads denying the holocaust, hate speech against LGBTQ+ communities, and ads discrediting proven science in favor of, oh I don't know, phrenology or something" -the spokesperson probably

[–] Nougat@fedia.io 15 points 3 months ago

And "WE BUY GOLD!!!!*"

*for a fraction of its actual value