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Generative AI creates playable version of Doom game with no code
(www.newscientist.com)
This is a most excellent place for technology news and articles.
This was a stable diffusion model trained on hundreds of thousands of images. This is actually a pretty small training set and a pretty lightweight model to train.
Custom / novel SD models are created and shared by hobbyists all the time. It's something you can do with a Gaming PC, so it's not any worse a resource waste than gaming.
I'm betting Google didn't throw a lot of money at the "get it to play Doom" guys anyway.