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Picture this:
- You type on Google "laptop won't turn on"
- Google now knows you have a broken laptop and can estimate how desperate you are to fix it.
- Because it knows how desperate you are, it can increase shop prices proportionally.
You are going to pay the maximum they get you to pay.
That's algorithmic pricing.
The more companies know about you, the more they can predict and sell how desperate you are to other stores out there.
An internet-connected car knows much more about you than you realize. A smart TV also knows what you like. Your Alexa knows if there is a problem in the home.
Privacy is much more than just sensitive data.
It's about not giving leverage away.
Because algorithms will use it against you.
Be safe out there.
Here's the one that convinced my dad that connecting everything is bad:
Your smart fridge knows what's inside and knows you just added a 12 pack of soda and donuts to the shopping list. They sell that data to a bunch of companies, including your insurance company. They know you have diabetes.
Your insurance rates just went up for the fifth time this year because your insurance company knows what you're eating.
And it's a good thing you don't drink beer or your car insurance would have gone up 'due to increased risk factors.' too bad you wanted to buy a new car this year.
Not only can you not afford it now, the price went up because they know you want a car. I'm sure they would make a payment deal with you though.
And every company will know all about the deal, the beer, the donuts, and all it took was sending money to whatever company had the information, and they were more than happy to sell it.
The more we allow companies to freely operate like this without regulation and without proper punishment for breaking the rules, we will continue sliding toward the hellscape of Ferenginar. For the non trekkies, it's a hyper-capitalist species of profit-driven assholes.
The best thing is these companies will say it's not violation of your privacy because they sell the data without a direct link to your name or address. But guess what? They bundle it with all kinds of other identifiers like age, sex, weight, approximate location, whatever else you give them. The insurance company then takes that and modifies the category that is specifically this age bracket, approximate location, weight, age, beer and donuts in the fridge. And surprise! You fit all these "anonymous" identifiers.
But no harm done, your identity is safe ๐
Well said and a core concept people need to understand to appreciate data privacy/sovereignty. Simply calling it data overlooks what it often is: your behavior over time. We don't call it PII but few things are more personally identifying.