Short version: Drew, their employee with the most public facing role and known to be a chill guy and left-leaning, left the company with some celebration but zero explanation. This got folks looking, and they saw that the Goulets are heavily involved with planting (think "franchising" or may more accurately "metastasizing") a new church that was growing out from a larger one that has all the usual disgusting anti-LGBT+ rhetoric, and the new church has a mission statement that includes bible literalism and explicitly places men above women in home life and church roles. Also, Reddit being Reddit, the mods handled it all very clumsily and in a way that makes it look they've traded their integrity for a couple of pens.