this post was submitted on 03 Feb 2025
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Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] floofloof@lemmy.ca 143 points 3 days ago (6 children)

The best thing they could do for their sales is get rid of all ties to Elon Musk.

[–] reseller_pledge609@lemmy.dbzer0.com 77 points 3 days ago* (last edited 3 days ago) (6 children)

And get real professionals to design and build future models.

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[–] SDK@midwest.social 77 points 3 days ago

The Swasticar!

[–] booganiganie@lemmy.world 36 points 3 days ago

Bit like Elon, Never lived up to the hype

[–] GuitarSon2024@lemmy.world 26 points 3 days ago

Well if they'd stop putting signage with "Arbeit Macht Frei" over the entrance to their factories maybe they'd do better.

[–] drmoose@lemmy.world 40 points 3 days ago (15 children)

Even if you ignore the politics it's just a terrible car that is way too expensive. I'm honestly surprised it sold any units at all but I guess people just like vanity toys.

[–] echodot@feddit.uk 35 points 3 days ago* (last edited 3 days ago) (1 children)

It's hard to find insurance for it, it's objectively terrible at its job, that's very few mechanics that can service it, It isn't available in Europe, it has terrible quality control issues, It is made by a company with terrible customer service, and it is made by Nazi

So many reasons not to buy it.

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[–] froh42@lemmy.world 31 points 3 days ago (7 children)

Tesla just needs a new slogan or a good marketing campaign.

Something like:

Tesla - power by joy

Or "Kraft durch Freude" in German.

All that would perfectly fit the brand image.

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[–] MapleEngineer@lemmy.world 10 points 2 days ago

Has Elon Musk tried not being a fascist plutocrat?

[–] IDKWhatUsernametoPutHereLolol@lemmy.dbzer0.com 35 points 3 days ago (1 children)

Good News: Now the nazi who owns the company can, via his role in the nazi government which he bought, can bail himself out.

🙃

(fuck this timeline)

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[–] shikitohno@lemm.ee 62 points 3 days ago (2 children)

Have they tried pulling out the "Make a vehicle that's not a massive and shitty death trap," or "Boot the Nazi from the company" stops? Because, I suspect doing those two might help it out.

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[–] Glytch@lemmy.world 66 points 3 days ago (7 children)

I wish journalist would stop calling this PS 1 Pontiac Aztek "futuristic"; it just highlights how shitty our future is going to be.

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[–] SocialMediaRefugee@lemmy.world 15 points 2 days ago* (last edited 2 days ago)

Who would've thought that a very expensive truck in an ev market that is lukewarm at best, add in a good amount of weird looks and unreliability, wouldn't be a big seller? I could pick a conventional truck for a fraction of the price or this. People who bought it were doing it for show and now that market is tapped out.

[–] reksas@sopuli.xyz 26 points 3 days ago (5 children)

i wonder when ol stinky starts pushing somekind of law that makes it mandatory to buy one

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[–] ArcaneSlime@lemmy.dbzer0.com 14 points 2 days ago

I'm still waiting for them to finish loading in.

[–] LovableSidekick@lemmy.world 10 points 2 days ago* (last edited 2 days ago)

Probably would have helped if it didn't look cobbled together out of sheet metal for a low-budget post-apocalypse movie. I picture Humungus standing up in it chasing Mel Gibson.

[–] westyvw@lemm.ee 14 points 2 days ago

Tesla made 2.8 billion last year from selling regulatory credits. So they really didn't have to care how many cars they sold. But those surely are going away, so they are going to have to do some other government handout, which Elon is probably hand picking right now.

[–] absGeekNZ@lemmy.nz 9 points 2 days ago (2 children)

I can't buy one, they are not available in NZ yet. Despite what anyone else says, I like the look, it looks like the bastard child of a delorian and a countach, but in a good way.

I wouldn't buy one despite the fact that I like it. It is far too big for NZ roads, I may have overlooked that. But I can't overlook the fact that Elon has, for me at least, destroyed any good will that was built up. Tesla and all the people who work there have been tarred with the Nazi brush that Elon is wielding.

The only way that Tesla could claw back any respect from me (and hopefully the rest of the world) would be to oust Elon, and all his family from any decision making in the company. It will not happen so my respect for them is gone!

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[–] ricketyrackets@lemmy.ml 8 points 2 days ago (1 children)

Maybe they should include free Nazi salute lessons with each purchase and a bottle of Kentucky bourbon to get all the backwater inbred hicks on board to help spur sales of the swastitruck?

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[–] ThermonuclearCactus@lemmy.blahaj.zone 12 points 2 days ago (5 children)

I saw my first cybertruck in traffic yesterday, I initially thought that some redneck had every part you need to make a car except for the frame and body, and was like "I don't need none of that fancy shit, I got square tube and steel plate!" and welded together the laziest design they could think of. Then I realized it was just a cybertruck, and promptly laughed at it.

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[–] xenomor@lemmy.world 32 points 3 days ago

A couple weeks ago I drove past a Tesla dealership in Northern California. They must have had a dozen of these dumpsters lined up out front.

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