Gamers continue to buy the games by publishers that do this and will continue to put up with it as they slowly boil like frogs.

It's difficult to fight the slow conditioning that started with horse armor and Farmville. There's no escaping it until we replace capitalism with something better.

They are doing fucking what?!

Enshitification going so hard I wouldn’t even pirate it.

But who am i kidding, the pirated version will likely have this crap removed, better performance without denuvo and all exclusives unlocked. Yarrrr

The only ads I want in my video games are in-world lore appropriate ones. Like the biomechanical penis implant ad from Omikron: The Nomad Soul.

Imagine buying Ubisoft games.

I already don't buy Ubisoft games. Which of you spineless lukes is bankrolling this crap?

What did you expect from a company whose logo is a turd seen from above!

I'm so behind companies doing this because too many people accept ads in every other part of their life and then act surprised when they get more ads showing up. It would be nice if this stuff woke people up.

You can't pick and choose. You have to reject all ads. They're a cancer we let it metastasize

Take it back...call it defective. Fuck that shit, I don't care how good the game is, they're not getting my money ever again.

but there's no good reason for studios to insert ads in the middle of a game

"Au contraire!"

— Ubisoft, highly likely.

Yet another reason to continue my boycott of Ubisoft.

In other news: Ubisoft's revenue are up 14% year on year in September

The marketer's nightmare is that whenever you exploit a new vector to target consumers with ads, whenever you invent a new commercial style to which adults are responsive, you are simultaneously instilling resistance into their kids so they will grow up largely immune.

And if it's particularly invasive or annoying (such as interrupting fun to ad at them) they'll hate your company for the ads more than they like the product.

I might be wrong, but don't they plan or already do put anticheat into single player games so people don't cheat-in the various ingame currencies they have to buy XP boosts (where without them leveing is a crawl)?

There thou art... The Big Three. Thy faces, AAA Publishers. Thy actions barely worthy of the name. Didst truly believe thy ploy would succeed? Dist believe Jolly Roger's would not notice? Publishers thou may be, yet thou hast proven thyselves fools, every one. The supplication of Ubisoft. The whimper of Activision. The death mewl of Electronic Arts...