this post was submitted on 27 Jul 2023
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Climate - truthful information about climate, related activism and politics.

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Discussion of climate, how it is changing, activism around that, the politics, and the energy systems change we need in order to stabilize things.

As a starting point, the burning of fossil fuels, and to a lesser extent deforestation and release of methane are responsible for the warming in recent decades: Graph of temperature as observed with significant warming, and simulated without added greenhouse gases and other anthropogentic changes, which shows no significant warming

How much each change to the atmosphere has warmed the world: IPCC AR6 Figure 2 - Thee bar charts: first chart: how much each gas has warmed the world. About 1C of total warming. Second chart: about 1.5C of total warming from well-mixed greenhouse gases, offset by 0.4C of cooling from aerosols and negligible influence from changes to solar output, volcanoes, and internal variability. Third chart: about 1.25C of warming from CO2, 0.5C from methane, and a bunch more in small quantities from other gases. About 0.5C of cooling with large error bars from SO2.

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Fossil Fuel Giants Are Using British Influencers to go Viral (www.desmog.com)
submitted 1 year ago by silence7@slrpnk.net to c/climate@slrpnk.net
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[–] mo_ztt@lemmy.world 1 points 1 year ago

British inventor Colin Furze, who has 12.5 million followers on YouTube, has also worked with Shell on its social media output. In a campaign produced for the fossil fuel giant by advertising agency EssenceMediacom, Furze co-hosted a six week virtual competition “challenging students to solve real life energy challenges”.

The campaign was co-hosted by US-based science influencer Astronaut Abby and won World Media Group’s 2021 Corporate Influencer Award. According to the award submission, the competition generated 127 million views and nearly one billion impressions, with EssenceMediacom boasting that Shell-branded content “actually outperformed Colin [Furze’s] own organic content benchmarks, achieving 59 percent more interactions than the norm for posts on Colin’s owned channels”.

NOT COLIN FURZE

[–] ceo_of_monoeye_dating@bae.st 1 points 1 year ago (1 children)

@silence7 I am increasingly convinced that the goal of large oil companies is not to make money, but instead to cause maximal harm to as many people as possible.

[–] Reluctant_Weeb@bae.st 2 points 1 year ago

@ceo_of_monoeye_dating @silence7
Rather that they have all the money they could ever need already, so now they work towards power and control. Same as with most mega corporations, they've gotten so big that the rules of the market are different for them. It's like with Alphabet pumping absurd amounts of money into YouTube, it's not about making their money back, it's about gaining the monopoly on video content and exercising control over you. These energy companies don't have such an easy way to start influencing people as tech companies though, who can just start censoring and promoting whatever they will.