this post was submitted on 26 Dec 2023

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Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO (www.theinformation.com)

submitted 11 months ago by return2ozma@lemmy.world to c/technology@lemmy.world

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[–] Mojojojo1993@lemmy.world 22 points 11 months ago

Good. Fuck em. Hasten their demise. So we build a new

[–] FartsWithAnAccent@lemmy.world 22 points 11 months ago

Wow, they really spezzed up bad.

[–] suckmyspez@lemmy.world 22 points 11 months ago

Lol

[–] itsonlygeorge@reddthat.com 22 points 11 months ago

Nobody saw this coming… /s

[–] jaschen@lemmynsfw.com 21 points 11 months ago* (last edited 11 months ago) (4 children)

The company I work for spends ads on social media companies for ransomware protection and regularly spend is regularly negative. That means we spend more money on advertising than we do in income. We only do it to maintain some market share but otherwise it's just a pure loss on that platform.

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[–] billwashere@lemmy.world 20 points 11 months ago

Good.

[–] Dehydrated@lemmy.world 19 points 11 months ago

Fuck spez and his ad infested shit hole called Reddit

[–] Silverseren@kbin.social 19 points 11 months ago (4 children)

I wonder how ad view counts are affected when you actively drive away your hard core content posting audience? Hmm...

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[–] MedicPigBabySaver@lemmy.world 18 points 11 months ago

Fuck Reddit

[–] Binthinkin@kbin.social 17 points 11 months ago

That place has become a reposting bot haven. The niche market is still hanging around but the main content drivers seem to be broken or gone.

[–] ivanafterall@kbin.social 17 points 11 months ago (7 children)

I need to figure out the details of shorting an IPO between now and TBD 2024.

[–] ricecake@sh.itjust.works 15 points 11 months ago (5 children)

You open a brokerage account and get margin approval.

When it IPOs, you do a short sale at your brokerage.
You get the cash for the sale immediately, and get charged interest for your brokerage "lending" you the shares you sold.
Later, you buy the shares back or "buy to cover" and that makes you square with your brokerage.

Hopefully the price went down enough so that the difference between what you sold at and bought at was greater than the interest you paid.

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[–] TenderfootGungi@lemmy.world 16 points 11 months ago

Those targets seem unrealistic even without driving off a core group of heavy users.

[–] ComradeKhoumrag@infosec.pub 15 points 11 months ago (1 children)

Spez looks like Ken trying to figure out how the human world works in "Barbie"

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