I really only see this being good for kids or if you are packing seriously light and want a couple extra controllers for the strangers on the plane next to you.

I was thinking the same thing. It doesn't make a whole lot of sense. Idk what they target demographics is for these things.

Even for portability they have the 8bitdo Lite which is smaller than most modern phones. Wider surface area, fits in a small pocket. Works well with a tablet or laptop gaming setup.

This is good if you want even more portability, for a cheap $25 bluetooth controller with pretty great platform support. Some of my friends go to a lot of conventions and I can see them having a couple of these in a small pocket just to have something easy for multiplayer games.

For me, I'd likely use it like they show in one of their promotional images - keyboard shortcuts in art programs, etc.

Wouldn’t be a bad remote replacement for an Nvidia shield or HTPC

They work as game controllers and are small (but usuable), but a lot of people use these as a shortcut button box for art and other applications. Like A takes out your paint brush and B your eraser

You could use it as a power point clicker etc.

I think it’s mostly for the novelty of having a controller that you can keep with you all the time, even on a keychain.

That being said, the fact you can remap all the buttons opens up some interesting accessibility options for this, especially if you think about using it one-handed.

I have seen similar concepts from various yum-cha vendors, but usually with fewer buttons.

What's holding me back on this thing is that it does not appear to have any analog sticks, not even a pair of little slidey 3DS style ones. I'd buy it if it did. But otherwise, I'll stick with my little Gamesir pad.

You are probably thinking of the direct predecessor, the Zero2.

But this one sounds interesting. I mean sure it's diminutive, but it's also... cute? Plus it's USB-C with cute, not micro-USB like the previous one. I might need one.

The only target audience I see is people, that just love the ergonomics of the joycons but need more ROUNDED EDGES to be fully satisfied.