this post was submitted on 26 Apr 2024

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YouTube Tests Showing Ads When You Pause a Video, Calls it ''Pause Ads'' (www.androidauthority.com)

submitted 8 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

359 comments fedilink hide all child comments

YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

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[–] anon_8675309@lemmy.world 9 points 7 months ago (1 children)

When are they going to put video ads in little boxes all around the primary video content that all play simultaneously?

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[–] brbposting@sh.itjust.works 9 points 8 months ago (6 children)

Hypothetical

If somebody like Raymond Hill (Ublock Origin dev) were forced to run YouTube profitably, what might he do to try to run it so it sucks less but still makes a little bit of money? Or even breaks even?

Could also ask what if the Wikimedia Foundation had to run it, you know like under penalty of imprisonment - take somebody good/anti-corporate, force them to run the business w/o any other option - what’s the best option for The People w/o losing money?

(Donate buttons eervrywhere?)

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[–] TetraVega@lemmings.world 9 points 7 months ago

I'm very mad that a big corporation has become greedy. Very mad.

[–] pro_grammer@programming.dev 9 points 8 months ago

yes, please, just become worse

[–] DradoTheHobbit 8 points 7 months ago

It's amazing how Youtube has become a huge advertising platform and has done away with video features...

[–] kratoz29@lemm.ee 8 points 8 months ago

This seems like some Black Mirror shit.

[–] Caligvla@lemmy.dbzer0.com 8 points 8 months ago (2 children)

Soon enough Google will be injecting ads in your dreams.

[–] applepie@kbin.social 6 points 8 months ago* (last edited 8 months ago)

and your butthole...

take this verification dick, boy

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[–] morriscox@lemmy.world 7 points 7 months ago (3 children)

Who are all these that these ads are working on?

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[–] sirico@feddit.uk 6 points 7 months ago (1 children)

I used their app on my TV the other day two adds before the video started/intro/ad/channels promo/bit of content/ad/ self promotion. Mad how much people will put up with.

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[–] simplejack@lemmy.world 6 points 8 months ago

Paramount+ has been doing this. I hate it.

[–] SecretPancake@feddit.de 6 points 7 months ago

Ah this is why they started showing screensavers now in the pause screen on the Apple TV app. They just needed this feature to bother people even more. Well, I won’t see it since I made the deal with the devil half a year ago and got Premium and I think it’s actually worth the money considering it’s my most watched streaming service by far.

[–] LodeMike@lemmy.today 6 points 8 months ago

non-interruptive

Bet

[–] geography082@lemm.ee 5 points 8 months ago (1 children)

It’s impressive how still companies can do eatever they want with the content made by users. I mean YT is a massive human archive and it made billions not doing a single content and shitting on it as they please

[–] tal@lemmy.today 7 points 8 months ago* (last edited 8 months ago) (3 children)

They're solving a couple of problems.

Content creators don't want to pay to host video, but want to be able to reach many people. Video hosting is bandwidth- and storage-heavy in comparison to most forms of content. Someone's gotta pay for it.
Some content creators want to be paid.
Many content viewers aren't willing to pay directly for video, but are willing to watch ads. That one's been around for a long time, with ad-supported TV and radio.

If you make a competitor that can solve those problems, it can compete with YouTube.

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[–] CosmoNova@lemmy.world 5 points 8 months ago

They've already been doing very similar stuff on iOS for years. Like when I adjust the audio in the middle of a video, pause briefly and want to continue or literally just pick up my phone from the table, an ad break starts. Just when the app knows your attention is on the phone, they shove it into your face. Now they will just play ads before you tap continue, not after.

[–] 4vgj0e@lemmy.world 5 points 8 months ago* (last edited 8 months ago)

Its unbelivable that I have to use 4 addons just to experience YouTube properly, now because of this shit feature we'll probaly be getting another one. I try using YouTube alternatives like invidio.us or piped.video but half the time the content just doesn't load and its frustrating.

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