this post was submitted on 29 May 2024

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‘A fine line between humor and flopping’: tech summit’s rap battle is the height of corporate cringe (www.theguardian.com)

submitted 5 months ago by IndustryStandard@lemmy.world to c/technology@lemmy.world

28 comments fedilink hide all child comments

The next time you’re sitting through a company-wide meeting, half-listening to a leader drone on about updates or product launches (and hoping they don’t announce layoffs or budget cuts), remember this: at least they’re not rapping.

That’s what happened at Canva Create, a summit held in Los Angeles last week, in honor of Canva, a graphic design company known for helping non-designers produce good-enough flyers to advertise a yard sale or middle school talent show. In LA, Melanie Perkins, co-founder of the $40bn Australian brand, spoke to attendees about “brand-building, maintaining a strong company culture and scaling operations”, per Variety. (Something she knows a lot about: Disney’s CEO, Bob Iger, who also spoke at the summit, is an investor and board member of the platform.)

After run-of-the-mill talks and discussions, the team decided to put on a show. Two presenters – and a cast of backup breakdancers, all of whom were most certainly regretting their respective life paths in the moment – performed a “rap battle” that they used to describe updates the tech company has made to the design app.

Sample bars included: “You can redesign your work / Canva got that glow up / We redesign errything / From the floor up.” On the topic of AI, which is known to steal art from actual human workers, one performer dropped: “We don’t train on your work without your permission / Safe and securrrrrr if that’s what you’re wishing.”

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[–] sailingbythelee@lemmy.world 51 points 5 months ago (4 children)

I will never understand why these corporations spend big bucks on this cringe. I've been to one such event and I was shocked. What's worse is that long-serving people said you had to act as if you were enjoying it or else you'd hear from your manager afterwards. Imagine a bunch of middle-aged men at a sales conference shaking their hips and pretending to enjoy a cheesy rap battle. What an utterly soul crushing, suicidal-thought-inducing experience. I can't tell if senior management actually believes that this sort of corporate cringe is inspiring, or if they do it purposely to crush your soul and make you into a servile automaton. Are they out of touch or is it an Orwellian power move?

[–] _edge@discuss.tchncs.de 7 points 5 months ago

I can’t tell if senior management actually believes that this sort of corporate cringe is inspiring, or if they do it purposely to crush your soul and make you into a servile automaton.

Why not both?

[–] Valmond@lemmy.world 4 points 5 months ago (1 children)

Managers are not smarter or better educated than other people.

Also, many have inflated fragile egos, and feel less worthy than those who do "the real job" (the workers) and feel the need to do stuff so they feel they are doing stuff too.

Or so I believe. It's so rarely about real productivity and so often about some sort of control. To control something they don't understand (I'm in software development).

[–] sailingbythelee@lemmy.world 3 points 5 months ago

Sometimes the manager/foreman/supervisor is just the team member who is willing to be that interface between the frontline workers and senior management. The best middle managers are those who can thread that needle to the satisfaction of both groups.

I agree with you thst managers shouldn't consider themselves smarter than anyone else. Quite the opposite. Particularly when managing professionals or others with extensive knowledge, I'm a big believer in the concept of servant leadership. That's where you lead by inspiring the group to come up with ideas and then shaping, coordinating, and supporting those ideas through to a successful outcome.

[–] Grippler@feddit.dk 2 points 5 months ago

My money is on Orwellian power move...

[–] sunbytes@lemmy.world 1 points 5 months ago

Management get to say they're doing big fun events for morale etc, but the employees can't make it look like they did a bad job of it (i.e. did not make the party entertaining).

[–] elias_griffin@lemmy.world 49 points 5 months ago* (last edited 5 months ago) (1 children)

Canva is on the traditional corp Extend, Embrace, Extinguish mission to snuff Digital Content Design that is local only and has no AI. Canva bought Affinity Design Suite, which was the reaction of the non-corp creative world to not have to Adobe Creative Cloud, may it burn.

I believe we are in the era of "the great rug pull" of consumer empowered technology, moving to corp empowered technology stack, with them in control at all levels.

[–] Ghostalmedia@lemmy.world 9 points 5 months ago (2 children)

Canva is very much trying to become another juggernaut that dominates a space, but I don’t quite get how this is an example of EEE.

They are trying to dominate the market through the good ‘ol acquisition and consolidation strategy. AKA, buy up my current and would be competitors. Is there a standard that they are actually embracing and trying to extend? Example: Meta embracing and contributing to Activity Pub.

[–] elias_griffin@lemmy.world 0 points 5 months ago (1 children)

12 upvotes, twelve, a 6:1 ratio, for "sticking up for Canva" from GHOSTai Media

@Ghostalmedia

I’m from space!

359 Posts 3.94K Comments

Absurd bot numbers. Please don't anyone thinks the above is a real person with a real opinion, I certainly don't. You ("They" when I'm talking to the aware reader of this post) are a paid influencer, bot, AI, group account, etc. The internet is dead because of insanely stupid posts and accounts like this one. Every real designer I know would not touch Canva with a 10ft pole and the Affinity buyout stinks.

Go back to space!

[–] Ghostalmedia@lemmy.world 1 points 5 months ago

Apparently saying that they’re doing something differently shitty means I’m “sticking up” for them.

[–] sepi@piefed.social -2 points 5 months ago (1 children)

There's no S for Standard in Embrace, Extend, Extinguish. The term was formulated long before MS was trying to suppress standards in the late 90's to early 2000's. No need to insert something that isn't there.

[–] Womble@lemmy.world 1 points 5 months ago

But what are you suggestign they have embraced then extended with the intent of extingushing it? Just buying up competetors is certainly anti-competative but it doesnt fall into the pattern of EEE.

[–] noodlejetski@lemm.ee 15 points 5 months ago

here's the rap: https://glitterkitten.co.uk/@babe/112519077532925739

and very apt commentary: https://types.pl/@nathan/112519668640983426

[–] DuranDurandal@kbin.social 12 points 5 months ago

This feels like a South Park skit that escaped the show and manifested itself into reality.

[–] asdfasdfasdf@lemmy.world 12 points 5 months ago* (last edited 5 months ago) (2 children)

I am truly appalled that nobody has posted Born Mobile yet. I'll do the honors:

https://www.youtube.com/watch?v=gHWAtMQs0NY

[–] morrowind@lemmy.ml 2 points 5 months ago

This is comedy gold

[–] PipedLinkBot@feddit.rocks 0 points 5 months ago

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[–] stellargmite@lemmy.world 10 points 5 months ago

Tone deaf mega cringe, or savy meme generation ? Not mutually exclusive I guess, but I’ll keep steering clear of Canva.

[–] homesweethomeMrL@lemmy.world 10 points 5 months ago (1 children)

Oh please. The Healthineers beat that without even trying.

[–] PipedLinkBot@feddit.rocks 2 points 5 months ago

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[–] StereoTrespasser@lemmy.world 8 points 5 months ago

Well guess what, it worked. We all just watched an ad.

[–] jkjustjoshing@lemmy.world 8 points 5 months ago (1 children)

This is today’s version of Industrial Musicals. In the 1950s-1970s, corporations would commission entire musical theater productions as propaganda/hype material for their conventions.

Twenty Thousand Hertz did a great episode about it, and there’s a documentary about them as well (trailer).