this post was submitted on 02 Sep 2023
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When former president Donald Trump’s media start-up announced in October 2021 that it planned to merge with a Miami-based company called Digital World Acquisition, the deal was an instant stock-market hit.


With the $300 million Digital World had already raised from investors, Trump Media & Technology Group, creator of the pro-Trump social network Truth Social, pledged then that the merger would create a tech titan worth $875 million at the start and, depending on the stock’s performance, up to $1.7 billion later.


All they needed was for the merger to close — a process that Digital World, in a July 2021 preliminary prospectus, estimated would happen within 12 to 18 months.

“Everyone asks me why doesn’t someone stand up to Big Tech? Well, we will be soon!” Trump said in a Trump Media statement that month.


Now, almost two years later, the deal faces what could be a catastrophic threat. With the merger stalled for months, Digital World is fast approaching a Sept. 8 deadline for the merger to close and has scheduled a shareholder meeting for Tuesday in hopes of getting enough votes to extend the deadline another year.


If the vote fails, Digital World will be required by law to liquidate and return $300 million to its shareholders, leaving Trump’s company with nothing from the transaction.


For Digital World, it would signal the ultimate financial fall from grace for a special purpose acquisition company, or SPAC, that turned its proximity to the former president into what was once one of the stock market’s hottest trades. Its share price, which peaked in its first hours at $175, has since fallen to about $14.



Digital World’s efforts to merge with Trump Media have been troubled almost from the start, beset by allegations that it began its conversations with the former president’s company before they were permitted under SPAC rules.


Then, in the past year, its issues became more pronounced: Its chief executive was terminated by the board, a former board member was arrested on charges of insider trading, and the company agreed to pay an $18 million settlement to resolve charges that it had misled investors and given false information to the Securities and Exchange Commission.


The merger has “been pretty much unprecedented in terms of all of the glitches,” said Jay Ritter, a University of Florida finance professor who studies stock markets. “The deal does seem to be running out of time. You can’t just keep getting extensions forever.”


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[–] Nightwingdragon@lemmy.world 176 points 1 year ago* (last edited 1 year ago) (1 children)

Hold on.....

You mean to tell me that a Trump deal was shady from the start, a whole bunch of people involved in it are under investigation and facing criminal charges, and in the end a whole bunch of people are going to lose their shirts and another business will go bankrupt?

Surely you jest! This has never happened with any of Trump's transactions before!!!!!

[–] TheBat@lemmy.world 8 points 1 year ago (1 children)
[–] Nightwingdragon@lemmy.world 5 points 1 year ago

Isn't that how all the young kids spell "failure" these days?

[–] FlyingSquid@lemmy.world 66 points 1 year ago (1 children)

He posted his mugshot on Twitter. He knows he can't stay away forever. It calls to him like a siren.

[–] Wodge@lemmy.world 11 points 1 year ago* (last edited 1 year ago) (1 children)
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[–] Treczoks@lemmy.world 56 points 1 year ago (4 children)

Good and bad. Good because it is another public failure for Trump. Bad, because those idiots will now flood Twitter / X and reach even more gullible people with their lies.

[–] danielton@lemmy.frozeninferno.xyz 45 points 1 year ago (2 children)

Elon doesn't pay his bills either. Who knows how long his site will last.

[–] asteriskeverything@lemmy.world 14 points 1 year ago

Republicans sure are good at running social media. Ruining? I can't spell.

[–] bloopernova@programming.dev 13 points 1 year ago (1 children)

Doesn't twitter have a bunch of debt it has to repay each year?

Yup. I think it got worse when Elon bought it.

[–] athos77@kbin.social 13 points 1 year ago

Elon will be more than delighted to host him. :/

[–] Kbobabob@lemmy.world 9 points 1 year ago

You think they were only on one platform?

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[–] Bonesince1997@lemmy.ml 53 points 1 year ago (9 children)

Everything this guy touches turns to shit. Somehow he escapes himself.

[–] HeyJoe@lemmy.world 16 points 1 year ago

Imagine if the banks, which bailed him out originally, just let him fail way back. Maybe we never would have had this timeline at all...

[–] psycho_driver@lemmy.world 13 points 1 year ago (1 children)

Have you seen the guy? I'd say he did not, in fact, escape his own Poodas touch.

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[–] SoylentBlake@lemm.ee 11 points 1 year ago

That would make him an Excremental.

[–] DarkDecay@lemmy.world 6 points 1 year ago

You tend to be slippery when you're covered in shit

[–] sickday@kbin.social 6 points 1 year ago (1 children)

The Midas Touch of Shit at it again

[–] Burn_The_Right@lemmy.world 7 points 1 year ago

Mierda's Touch!

You never heard about all his business failures? The guy is just too full of himself to admit that he ever failed.

[–] clutch@lemmy.ml 5 points 1 year ago

Amazing how he has not been killed by a disgruntled business partner or investor yet

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[–] MrJukes@lemmy.one 39 points 1 year ago (1 children)

I am Jack's complete lack of surprise.

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[–] Rapidcreek@reddthat.com 36 points 1 year ago

The investors are all about to receive honorary degrees from Trump University.

[–] icepuncher69@sh.itjust.works 33 points 1 year ago (3 children)

Honestly its not asgood of a news because that would mean that the MAGA nuters are just gonn go flocking everywhere else. Thrut social imo was kinda like a containment chamber for those specific types of people, like you wouldnt see a tankie or any one in the liberal spectrum going there, hell probably not even democrats, it was exclusively for the MAGA croud, and no one else. Now we are gonna have a bunch of those nutters back into social media shooting their poison. I just hope they dont get into lemmy.

[–] Grant_M@lemmy.ca 15 points 1 year ago (2 children)

They'll follow the cult leader back to twitler where they belong.

[–] TechyDad@lemmy.world 6 points 1 year ago

Hopefully, that will accelerate everyone else moving off of X/Twitter and onto alternatives.

[–] icepuncher69@sh.itjust.works 6 points 1 year ago

Lets hope so

[–] tegs_terry@feddit.uk 11 points 1 year ago

Probably better to have them dispersed rather than concentrated in their own little fission reactor.

[–] Gonkulator@lemm.ee 5 points 1 year ago* (last edited 1 year ago)
[–] angstylittlecatboy@reddthat.com 33 points 1 year ago (2 children)

"No reasonable person believes that a Twitter clone just for conservatives is a viable business any more" is what the Parler team said.

[–] Blackmist@feddit.uk 6 points 1 year ago

Especially now Twitter is just that.

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[–] Zerlyna@lemmy.world 32 points 1 year ago
[–] Cheekyw443@discuss.online 28 points 1 year ago (1 children)

This was a sketchy deal from the outset. Why would anyone think a new social media company could be successful. Twitter wasn’t even making a profit when Elon bought it - who would invest $300 million not only to try it again - but to only target less than half the people the other platform targeted.

Just a bad business decision no matter how you slice it.

[–] CryptoRoberto@sh.itjust.works 15 points 1 year ago

Twitter became profitable for the first time in 2018 when it reported its first-ever net income of $1.2 billion for that year. This was followed by a second consecutive year of profitability in 2019, with total revenue of $3.4 billion and a net income of $1.4 billion, which was higher than expected by many analysts.

Twitter was making money before Elon bought it... The numbers that get thrown around now about how much money it's losing are because Elon saddled the company with the debt from his leveraged buyout. The insane yet somehow legal strategy of making the company payback the loan for it's own purchase.

[–] obvs@talk.macstack.net 27 points 1 year ago

Oh, no, such a shame. Wherever will their five users go now?

[–] ZeroCool@feddit.ch 21 points 1 year ago

This is the least surprising news I’ve heard all day. But it’s very funny!

[–] Chozo@kbin.social 18 points 1 year ago

Watch the users somehow find a way to blame "woke left cancel culture" for this, instead of blaming the man who famously never pays his bills.

[–] capt_wolf@lemmy.world 16 points 1 year ago

Shocking...

Another failed Trump business...

Just shocking...

[–] ScornForSega@lemmy.world 16 points 1 year ago (1 children)

Whoa, hang on guys. This doesn't mean Truth Social is over, it just means the SPAC deal that was going to take it public might fall through.

If this fails, then they'll need some venture capital to keep running, and if that fails, then it'll be time to shut down.

[–] TrismegistusMx@lemmy.world 7 points 1 year ago

There's a good chance Putin can scrape together another shell company with some phantom money and promise to pay everything off, thus restarting the clock.

[–] FARTYSHARTBLAST@kbin.social 11 points 1 year ago (2 children)

Is there a single word to describe the opposite of shocked?

[–] TechyDad@lemmy.world 12 points 1 year ago

I'm dekcohs, I tell you. Dekcohs!!!

[–] Uniquitous@lemmy.one 9 points 1 year ago (12 children)
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[–] Estiar@lemmy.world 10 points 1 year ago (1 children)

Well ~~Twitter~~ X itself was bleeding capital for years and years, so it makes sense that Truth with largely the same business model would do the same. That business model is just not sustainable

[–] killeronthecorner@lemmy.world 5 points 1 year ago (1 children)

It's primarily a propaganda platform so I think it met it's aims. Trump made all his money there through other businesses, selling NFTs and mugshot merch to chumps.

He can walk away with all those profits and liquidate TS without a worry.

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[–] TokenBoomer@lemmy.world 7 points 1 year ago (2 children)

Is the pee tape finally being released?

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[–] root_beer@midwest.social 7 points 1 year ago

You love to see it

[–] roguetrick@kbin.social 6 points 1 year ago* (last edited 1 year ago) (7 children)
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[–] sugarfree@lemmy.world 5 points 1 year ago (1 children)

Does anyone even know a single Truth Social user?

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[–] helloharu@lemmy.world 5 points 1 year ago

What a shame /s

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