While I'm not a fan of ads and don't mind paying a reasonable price for ad free services, I suspect the reason many folks don't mind ads is that we're all dicking around on our phones anyway.
Ads started off quick and short. A 15 second or less gap, I probably kept my eyes on the screen. Now? 90+ seconds? I'm gone. Hell I was probably already on my phone during the show, I didn't even notice the ad start to play until it was halfway over.