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"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.

And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d'Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."

From https://us.tonyschocolonely.com/pages/faqs

(page 2) 50 comments
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[-] mechoman444@lemmy.world 0 points 6 days ago

It doesn't make any sense to do this as a metaphor. Chocolate is typically divided into evenly sized chunks for measurement purposes, regardless of the evil practices of the chocolate industry.

The metaphor is asinine the explanation is confusing and it's lost on almost everybody who buys this.

I have had this brand of chocolate before and it is quite good however.

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[-] Ledivin@lemmy.world 183 points 1 week ago

I love it, but I feel obligated to say

"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry!

No, it makes sense. I understand, but it makes a lot more sense

[-] Deceptichum@quokk.au 108 points 1 week ago

It doesn’t make sense for cars to have 4 equal sized wheels when there is so much inequality in the auto industry.

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[-] stebo02@lemmy.dbzer0.com 22 points 1 week ago

Ok but this is a good way to raise awareness about the issue. Many people will pick these bars in the store without knowing much about the brand. Then when they eat it, they will probably wonder why it's divided like that and the explanation is right there on the inside of the wrapper.

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[-] Blackout@fedia.io 116 points 1 week ago

I do like these bars but breaking it into pieces without a mess is difficult. I've had to resort to putting the entire thing in my mouth and waiting for it to melt down my throat.

[-] Nurse_Robot@lemmy.world 68 points 1 week ago

I guess we'll just have to deal with slavery then

[-] IHeartBadCode@fedia.io 53 points 1 week ago

If only there was some middle ground between hard to eat chocolate and modern day slavery.

[-] dumbass@leminal.space 23 points 1 week ago* (last edited 1 week ago)

But the slavery is where the flavour comes from!

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[-] HerrBeter@lemmy.world 30 points 1 week ago

You break it while the packaging is intact

[-] kautau@lemmy.world 23 points 1 week ago

The geopolitical meta is strong here

[-] Iheartcheese@lemmy.world 13 points 1 week ago
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[-] LengAwaits@lemmy.world 101 points 1 week ago* (last edited 1 week ago)

Too bad about all the lead in them. They're not as bad as some brands, though.

[-] SmoothOperator@lemmy.world 51 points 1 week ago* (last edited 1 week ago)

An ounce of their Dark Chocolate has 134% of the California MADL dose of 0.5 micrograms of lead, for those wondering about details.

[-] thisNotMyName@lemmy.world 22 points 1 week ago

An ounce is about 29 grams in non-freedom units, for those wondering

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[-] stebo02@lemmy.dbzer0.com 15 points 1 week ago

if I die by eating dark chocolate, at least I'll die happy

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[-] tiefling@lemmy.blahaj.zone 14 points 1 week ago

Otoh, it makes them sweeter

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[-] univers3man@lemmy.world 14 points 1 week ago
[-] LengAwaits@lemmy.world 15 points 1 week ago

I know, right? It really sucks. They're honestly one of the tastier bars I'd had. I've taken a bit of a step back from chocolate in general, these days. I probably got enough lead exposure as a kid... no need to add any more than is absolutely unavoidable.

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[-] Jessica@discuss.tchncs.de 69 points 1 week ago

Maybe they should spend less money on a fancy mold for their chocolate and more on better sourced cocoa beans with less lead in them: https://www.consumerreports.org/health/food-safety/lead-and-cadmium-in-dark-chocolate-a8480295550/

[-] Maalus@lemmy.world 55 points 1 week ago

There is absolutely no difference in price between the two - i.e. a "fancy" one like this and a regular one. Both will most likely be made by machining a block of graphite and using EDM to make the actual mold. The difference in machining time wouldn't cost more than $200 or so

[-] toynbee@lemmy.world 15 points 1 week ago

Wow, techno music is so versatile.

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[-] JoshuaFalken@lemmy.world 13 points 1 week ago

Sure, gram for gram, Tony's has 34% more lead than California would like, but their chocolate is still sold in the state.

To add to what @Maalus@lemmy.world pointed out, the Mast bar is 70g for $8, while Tony's bar is 180g for $6.

Gram for gram, Mast is more than triple the price.

[-] kindenough@kbin.earth 62 points 1 week ago

Quite succesful in the Netherlands.

In 2003, after discovering that the majority of chocolate produced at the time had links to human exploitation, Dutch television producer and journalist Teun van de Keuken began producing programs about the horrors of the commercial cocoa industry on his show Keuringsdienst van Waarde. Furthermore, he submitted a request to be prosecuted for knowingly purchasing an illegally manufactured product, which prosecutors declined to do.

After three years of unsuccessful attempts to change the industry through investigative efforts, Van de Keuken decided to start producing chocolate bars himself. The brand was called "Tony's Chocolonely" with "Tony" (= Teun) and "Chocolonely" in reference to Teun van de Keuken feeling as if he was the only person in the industry who was interested in eradicating slavery. Van de Keuken sold 20,000 bars in two days.

https://en.wikipedia.org/wiki/Tony%27s_Chocolonely https://en.wikipedia.org/wiki/Teun_van_de_Keuken

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[-] beefbot@lemmy.blahaj.zone 51 points 1 week ago

Thanks for the advertisement?

[-] danekrae@lemmy.world 48 points 1 week ago

Funny that they made their brand the biggest piece of all in the representation.

[-] Evotech@lemmy.world 24 points 1 week ago

I'm reading it like they colonize Africa directly

[-] DragonTypeWyvern@midwest.social 18 points 1 week ago

"It's UNFAIR that all of these countries exist! All must bow before Tony's West African Company."

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[-] 96VXb9ktTjFnRi@feddit.nl 41 points 1 week ago

Some info, that's interesting and helps balance this blatant advertisement. Tony's was started by Dutch television maker Teun van der Keuken. He worked on a program that exposes products for their production methods and false marketing and so on. They stumbled onto the slavery that's part of the cacao industry. He asked to be arrested for eating chocolate, and in doing so enabling slave labor, but he wasn't. He started out Tony's Chocolonely to attempt to change the chocolate industry. He's not part of the company anymore. He has concluded the mission has failed, and is very critical of his former company, saying they've lost sight of the aim: slave-free chocolate.

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[-] DerArzt@lemmy.world 38 points 1 week ago
[-] Hello_there@fedia.io 34 points 1 week ago

Around $5 and good chocolate

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[-] Embarrassingskidmark@lemmy.world 29 points 1 week ago

If they paid the farmers more they could just make regular shaped chocolate

[-] gamermanh@lemmy.dbzer0.com 66 points 1 week ago

They literally do, and their chocolate is a little more expensive because of it

But they're not Hershey or Cadbury (whoever owns them, forget the name rn), or even close to them in size, so they can't just fix the industry all on their own

[-] ILikeBoobies@lemmy.ca 12 points 1 week ago* (last edited 1 week ago)

Cadbury (whoever owns them, forget the name rn),

Kraft, now called Mondelez

Also Mars is the largest confectionery brand

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[-] bitchkat@lemmy.world 28 points 1 week ago

I think that is exactly why this company was founded.

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[-] sinceasdf@lemmy.world 25 points 1 week ago

Damn that's just an ad. There is no escape

[-] TheRealCharlesEames@lemm.ee 17 points 1 week ago

This is my favorite brand of chocolate rn

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[-] Gladaed@feddit.org 15 points 1 week ago

The irregular pieces make it much easier to eat. You make a conscious decision how much you break off, instead of just getting another 4 squares.

[-] tetris11@lemmy.ml 15 points 1 week ago

Yes... haha.... conscious eating... haha...

[-] YeetPics@mander.xyz 13 points 1 week ago

Neato advertisement!

Products looks like shit.

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this post was submitted on 09 Oct 2024
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