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Somewhere in Jaguar HQ, a marketing firm convinced the CxO suite that the most pressing problem facing the company was that the logo was wrong. So, in the interests of the shareholders they write off the goodwill value of the existing brand and dump millions of euro into this.
I read this as joguar when I first scrolled by.
I love how the new logo could be literally done in less than a minute on fucking microsoft office. They didn't even bother with a cool looking font, just generic curvy shit
I'm sure they spent an unreasonable amount of time getting that ugly font look just right.
It takes a heroic amount of cocaine to make something so devoid of taste and see it through.
You were supposed to remove the text...
You're all making fun of it but this new style did exactly what it intended to do. Everyone is talking about them now.
If only they sold stuff that the people talking about it could afford in the first place, maybe that'd boost their sales.
First step is increasing brand recognition. No one will buy if they don't know you exist.
I dont understand modern logos principles. How tf is that recognizable. Also animals are fun. Stop getting rid of animals from icons.
JOGUOR
Could JOGUOR become the new KN?
Changing things for sake of changing things. Like Microsoft with every moronic "update".
