In recent months, we have received numerous reports from users across West Asia and North Africa (WANA) expressing alarm over a little-known but deeply intrusive application—AppCloud—pre-installed on Samsung’s A and M series smartphones. Without users’ knowledge or consent, this software collects sensitive personal data, cannot be removed without compromising device security, and offers no clear information about its privacy practices.
AppCloud, developed by the controversial Israeli company ironSource (now owned by Unity), is embedded into devices sold in countries where such affiliations carry legal implications. Despite the serious privacy and security risks, Samsung has offered no transparency on how AppCloud functions, what data it collects, or why users cannot opt out.
This open letter, addressed to Samsung, calls for immediate transparency, accountability, and dialogue. Users deserve to know what is installed on their devices and how their data is being used, especially amid Israel’s espionage campaigns in the region.
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