Now for most sources of media it's more ethical to pirate their content than obtain it legitimately.
Though granted, if you want to hurt the company more than by pirating their content, you can by not pirating their content.
(Sadly, as seen with The Wizard Game, people are not so motivated to walk away from their beloved franchises. So ⛵️🏴☠️🦜⚔️🌊)
Pirating is like church sins, less about avoiding causing harm and more about preserving hierarchy and tradition, even though abuses and theft by intellectual property holders cause way more harm and economic cost than infringement, by multiple orders of magnitude.