Put an announcement in the New Communities community as a starting point. You can post links about it in other places where potential members are. Telling people to leave where they are and go to your site is inherently rude, so you have to be careful and polite. Check the rules for wherever you post and get a feel for the place before you put up a link.

In the long run people will find you, but it can feel like a very long run. Particularly since you need content to attract people and you need people to generate content. There is a tipping point where it will suddenly take off. Just try to be patient until you get there.

This is probably the best possible time to start new communities. All of us fledditors are creating new accounts and looking for communities to join.

The same data you use to say that programmers are overpaid could be seen as an indication that professional-level software development is more difficult than you think and warrants the higher salaries. Programming is one of those things that almost anyone can do, but relatively few can do well.

Either way, if there were people who could do it better or cheaper they would be.

Edit: In the interest of full disclosure, my view may be slanted because I am a developer. On the other hand, that means I've seen the subject from the inside.

I like your suggestion that devices of that sort should be called dependent instead of smart.

I should have remembered about "drag from Start". My memory is not what it was. :-}

The explorer: shell:AppsFolder is not one I knew about, but it will certainly be useful.

Thanks to both of you for the hep!