I just canceled my youtube premium account after about 7 years of constant membership.
The recent price increase was crap. The service I receive hasn't improved - actually with their shitty compression even on "4k" videos my enjoyment has really decreased.
But, the big driver were ads. With premium I didn't see ads, instead I was increasingly bombarded with "words from our sponsor" all over videos.
Anyway, I recommend freetube. For now at least, it actually blocks all ads including sponsor blocks.
I won't pay a monthly fee to be google's advertising product.
With every passing day I come to regret more and more my ability to read.