The bulk of your post is probably the reason why consumption goals aren't given - it's not going to be the same for everyone.
Anyone who only eats 1 steak per year is unlikely to see a general statement like "reduce your red meat consumption" and think "oh no, I'm eating too much red meat", because they are likely well aware of how much the average person eats compared to them.
But everyone keeps telling me it's all those immigrants! /s