this post was submitted on 10 Oct 2024
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[–] UraniumBlazer@lemm.ee 58 points 2 months ago (4 children)

Isn't there some law that you have to visually indicate whether a given piece of content is sponsored (ad) or not? Can't that just be detected by ad blockers to skip/hide ads?

[–] archomrade@midwest.social 35 points 2 months ago (2 children)

There isn't a law that I'm aware of, but typically the ad needs to be un-skippable/seek-able, which means there will always be some indication to the video player of what the user can skip or fast forward through.

That doesn't mean Google couldn't just make fast forwarding/seeking a premium feature, but they'd lose a lot of user appeal if they did so they probably wouldn't do that

[–] SomeGuy69@lemmy.world 22 points 2 months ago (1 children)

Germany has this law, sponsored segments must be clearly labelled. But one could just hash the ad anyways or just try to fast forward and if it doesn't work and it would be the ad.

[–] anonymous111@lemmy.world 3 points 2 months ago (1 children)

I was thinking about this. Can we crowd source add hash markers, in a similar way to how Sponsor Block opperates but with hashes instead of time stamps?

[–] vala@lemmy.world 1 points 2 months ago

It would be pretty trivial for YouTube to change the hashes at random. Might require a clever caching workaround on their end but it's totally possible to just flip a few bits before serving it.

[–] hashferret@lemmy.world 4 points 2 months ago

Even if they do this, I wouldn't be averse to a less on demand version of youtube. 3rd party apps will let you load a number of videos for later viewing. Would probably help me consume media more responsibly and youtube has to deal with the additional resources needed to serve all the videos I didn't wind up watching after all.

[–] MonkeMischief@lemmy.today 10 points 2 months ago

I used to have a neat app on my phone that would play "Interdimensional Cable" bits, or just silence, over Spotify ads. It made it a lot more usable.

Their ad gets played, I don't have to hear it screaming at me. Win/Win right?

[–] XpeeN@sopuli.xyz 1 points 2 months ago

It depends on their implementation. If they decided to somehow serve the ad itself and serve the video only after the ad is done, I think that you won't be able to skip it, maybe only censor it to see a blank video screen or something.

[–] psud@aussie.zone 1 points 2 months ago

European law says you need to identify paid content, it's up to the channel to decide how, it's usually "AD" written in a moderately contrasty color in the top right of the screen