As the title says; I watched both Oppenheimer and Barbie back to back with my friends today, so if you’re interested in what the experience was like or what happened in each movie or any questions really please ask away!
this post was submitted on 08 Aug 2023
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You can't convince me that the meme surrounding these films wasn't a corporate guerilla marketing tactic. It came out of nowhere and doesn't seem at all funny enough to be as big of a meme as its become.
You’re probably right. Then again I find the memes fairly enjoyable and the fake posters (like the ones I shared) are pretty rad to me.
Honestly, I'm willing to somewhat believe that this was natural. It just feels... obvious when its forced.
For example with the new Saw and Paw Patrol movie they tried doing the same thing and it failed horrifically.
Also Barbie was purposefully given that release date in order to attempt to screw Nolan over, as Barbie was made by a studio that has bad blood with him, and they specifically waited for him to release a date for Oppenheimer. It doesn't make much sense for that studio to then try and give Oppen free advertising.
Perhaps, but when a big part of the meme is to literally buy two tickets and watch both films that just seems way too consumerist to come around naturally. Like wow, the main theme of it just so happens to be getting you to act just how the studio executives would want you to, go figure. Maybe I'm reading too much into it, but box office ticket sales since the pandemic are still recovering, so I would not at all be surprised if these sort of tactics were being used to drive sales. And its not entirely free advertising for Nolan's film, since the whole point of the "Joke" is the absurdity of watching both films despite their vastly different subject matter. It just seems to me like the prefect opportunity to piggyback off each other's popularity.
You're not wrong about shameless marketing in the form of memes, but whether the intention was a distraction type op or just out of touch marketers trying to recreate the Morbius phenomenom, i dont think we can say. I can also agree that the memes aren't funny at all just like Morbius memes.