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Google the primacy and/or anchoring effect, they are well known psychological biases
Edit: In the linked video I believe he even references example of its effect
Does that really apply to voting, though? It'd make sense for something you're forced to do, like work or school assignments. But voting is something that you have to go out of your way to do. You have to find your polling place, go wait in line, and cast your vote, as opposed to somebody handing you a questionnaire to fill out. If you're going through that trouble, I'd have to imagine you already know who you're voting for.
Do people really take all the effort to just show up to the ballots and pick the top name without thinking about it?
Yes, a small percentage of people can't make up their mind when voting and people in that group they are more likely to pick the first options. Remember that when everyone can vote, that includes the most indecisive people you know.
In a lot of places it takes barely any effort to vote.