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Windows 11 market share falls despite Microsoft ad blitz | Windows 10, on the other hand, managed to grow its share of that market (www.theregister.com)

submitted 2 weeks ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Despite Microsoft's push to get customers onto Windows 11, growth in the market share of the software giant's latest operating system has stalled, while Windows 10 has made modest gains, according to fresh figures from Statcounter.

This is not the news Microsoft wanted to hear. After half a year of growth, the line for Windows 11 global desktop market share has taken a slight downturn, according to the website usage monitor, going from 35.6 percent in October to 34.9 percent in November. Windows 10, on the other hand, managed to grow its share of that market by just under a percentage point to 61.8 percent.

The dip in usage comes just as Microsoft has been forcing full-screen ads onto the machines of customers running Windows 10 to encourage them to upgrade. The stats also revealed a small drop in the market share of its Edge browser, despite relentlessly plugging the application in the operating system.

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[–] AlligatorBlizzard@sh.itjust.works 5 points 2 weeks ago (1 children)

They're cheaper, and they seem to have been pushed heavily to kids in school though loaner laptops. Some decent percentage of new college students already know how to use ChromeOS and they're broke college students...

Apple kinda did something similar when I was a kid, they gave a bunch of iMacs to my elementary school, and because they came from families that could afford it, they just kept using Apple products.

[–] ilinamorato@lemmy.world 4 points 2 weeks ago

Yep. I work in the edtech industry, actually, and ChromeOS has something like an 80% market share. It's an incredibly dominant platform in K12.