this post was submitted on 26 Jan 2025
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Are westerners “colonizing” Xiaohongshu (RedNote)? (hexbear.net)
submitted 2 days ago by NotLuigi@hexbear.net to c/askchapo@hexbear.net
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I keep getting Xiaohongshu posts on my feed of American users apologizing for “colonizing” the app and declaring their intent to leave. It’s usually full of Chinese users insisting that it’s not the case. My gut reaction is that it doesn’t make sense and I’ll explain why in the comments.

But it’s possible that I’m just missing something or that as an English speaker my feed inherently skews foreigners-friendly. So I wanted to ask. Why do US users think they’re colonizing Xiaohongshu? Are Chinese users genuinely insistent that they’re not? And who is correct?

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[–] dannoffs@hexbear.net 36 points 2 days ago (1 children)

I'd guess the people leaving are libs who keep only interacting with English content so the algorithm keepa feeding them English content so they think they've taken over. Even if every single US tiktok user moved to XHS they would still be the minority on the platform.