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(lemmy.world)
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this post was submitted on 17 Aug 2023
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People who choose not to watch ads are far more likely to not spend money based on ads. I know that when I see the same crappy ads over and over, yeah, I remember the name of the product, and I remind myself every time never to buy it. I'm more likely to buy from that seller if I don't see their ads.
100% agree, but they charge for eyeballs, not clicks.
That's because the average person is influenced by seeing the same shit over and over again, and it improves sales. Not every single person, just most of them.
Not most. Just enough to make it worth the money they spend.
"just enough to justify not paying their workers livable wages" FTFY
Depends on the age demographic and lifestyle. For example, I pretty much buy the same things for the last 20 years. I’m not going to change my shopping patterns because of an ad.
Also, YouTube ads are about the most random things. I don't think I've ever seen an ad on YouTube for anything that I would actually buy. I'm not even nearly immune to ads, either. Show me a product that solves a problem for me and I'll strongly consider it. Consciously and I'm sure subconsciously.
Google knows what I do for a living, where I live, and what I spend money on. Google also knows that I use YouTube primarily to watch videos in other languages. It's not a secret to them. Yet they insist on trying to sell me products or services that have zero relevance to anything that I do. In English.
It makes me wonder if they're even trying to profit through ads. I know the answer – no, not really – the advertiser is the customer, not me. It must be too complicated for them to realise that they could charge more for ads the more sales they led to.
Clicks are the core part of how ads work… Cost-per-Click, Click-Through-Rate, etc.
Everyone thinks ads only work on other people, that's why ads haven't been banned yet.
I operate this way too. There must be literally dozens of us.
In all seriousness, I do find it somewhat surprising that some of these companies think saturating everything with ads is a good idea. As a simple matter of brand recognition, I get that the power of suggestion is a helluva drug. But all that stuff does eventually glom together in my head as general advertising nonsense -- as a result I see companies that advertise less / not at all and rely on a quality product and word of mouth as a better buy.
They don't just think it's a good idea, marketers have convinced themselves they're doing you a favor by pummeling you with advertisements day and night.
How else could you learn about their valuable product if not for constant, unending advertisement?
I work in Google Ads every day.
It's more likely that they're incompetent and haven't checked/manually set up their video / display ads, and have let Google decide how often to show their ads. Google then decides to show their ads as often as possible because it gets clicks (even if they're accidental) and nets them more money each time.
The best trick Google ever pulled was telling advertiser's to trust them with their money and "leave it up to the algorithm".
Fuck no, you set it up so Google doesn't abuse their platform and spam your ads everywhere, ignoring everything Google tell you to do.
The shit I've seen in people's accounts because Google told them to do it...
You can and should limit the amount of times your adverts are shown per day to someone. There's a not-so-fine line between brand awareness and pissing off potential customers.
Yeah. I'm completely allergic to ads. If this goes through I'm simply not going to use YT anymore.
I can list a ton of products I by principle will never use. Athelic greens, casper mattresses, simplisafe, express/nordVPN, Honey ... Some people may see a pattern there.
Ironically I might actually buy your product even if you spam annoying ads as long as you do it on a platform I block ads on.
No Ad is good sunscreen.
then they are succesfully livin in your head rent free
Chumba.....Jordan Peterson and the stupid best fiends game, I'll NEVER use