LinkedinLunatics

From my own professional experience (which covers various industries) if the guy works in Startups making B2C, this wouldn't be overly surprising.

There is a very special kind of mindset that's highly likely to develop when you're the guy with 5 years experience surrounded by basically kids, in an industry were the path for "winning" is shameless self-promotion, who never worked outside that environment and whose customers are this vague anonymous crowd (worse when they're mainly fanboys) - in the absence of professional references to compare yourself with, without hard feedback from users and customers, surrounded by people for whom making software is entirely "make it up as you go" (rather than, you know, and engineering process) and in a business domain were the biggest boaster get the biggest rewards, lots of people start breading their own farts and calling it perfume.