George Castanza is a short, bald man that lives with his parents. He is insecure. To impress women, he often says he's either a marine biologist, an importer/exporter, or an architect. He usually gets caught in a lie. In order to continue to convince someone he'll go into further detail with a bit about his name is Art Vandaley from Vandalay Industries. He even had one of his friends answer the phone as such for some reason, don't remember. Some lie about trying to establish a good reputation for a job or something, or trying to get promoted when working for the Yankees baseball team. Was a long time ago; I watched the originals when they were new (yes I am old). So I probably didn't get all the details exactly right. I'm sure others with better memories than I will correct me. It was the funniest television of its time. Newer generation usually isn't into stuff their parents (or even grandparents) watched, which is understandable.